Why Tiên?
In Vietnamese, tiên is the word for a fairy — a kind of celestial being, graceful and a little otherworldly, the sort of figure that shows up in old folk tales wearing something no one else could. It's also a name close to us, one we wanted to build something around rather than just borrow for the sound of it.
Every look is made to order, in small batches — no stockpiled inventory, no mass runs. We believe a well-made gown takes time to get right, not time to get out fast.